What is KustomerConnect?

Why are we doing this? 
Problem & Solution

The world is warming, and buildings contribute 39% of global carbon emissions. They do so in two ways: through the materials and processes used in construction, and through the energy consumed during their operation. While existing buildings can be retrofitted to improve energy efficiency, the emissions embedded in their construction are irreversible. And the scale of new construction is staggering: by 2060, global building stock is expected to double—equivalent to adding a new New York City every month for the next 40 years—yet the industry remains slow to adopt systematic, climate-optimized methods. From greener materials to cleaner industrial processes, solutions exist, but they must be systematically embraced to make a meaningful impact.

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​For consumers, the pre-construction journey is chaotic and poorly supported. There are no dedicated tools to guide homeowners in evaluating proposals, comparing quotes, or aligning designs with their budget and climate objectives. Consumers must navigate inconsistent, inconclusive, and often conflicting proposals, making critical decisions based largely on gut instinct. This often forces compromises on sustainable design, material quality, and long-term performance, resulting in homes that are less efficient and less climate-ready. The custom homebuilding process is high-stakes, complex, and time-consuming, with homeowners typically under-equipped compared to professionals, who dominate the relationship in pursuit of contracts.

Currently, the AEC (Architectural, Engineering, Construction) industry has many technology solutions to streamline operations and improve client management, but these are professionally focused, not consumer-facing. The greatest opportunity to tackle climate impact is at the design phase: clever architectural designs that align with the consumer’s budget, optimize energy usage, leverage climate-friendly materials, anticipate evolving climate patterns, accommodate future technologies, and maximize long-term performance can ensure that today’s building stock is climate-optimal. Decisions made at this stage have a 50-year impact.
 

KustomerConnect focuses on a high-impact subset of the construction industry: the residential pre-construction market, specifically custom-built standalone homes and renovations. This segment is small enough to influence and grow rapidly, yet represents a critical point where the status quo can be changed. By improving the way consumers design their homes and communicate with the AEC community, KustomerConnect empowers homeowners to make informed, climate-conscious decisions—while enabling professionals to engage more effectively, ultimately creating better homes and a better planet.